10 Good Reasons to Post Your News Releases Online
Before the advent of the internet, nobody read media releases except for a handful of journalists, if you were lucky. You had to have significant news before you were allowed to write a media release. The only way your customers or supporters learned about your news was if a journalist reported it. And, if you wanted to monitor the effectiveness of your media release was through the purchase expensive media monitoring services. According to David Meerman Scott, author of The New Rules of Marketing & PR, the "web has transformed the rules and you must transform your releases to make more of the Web-enabled marketplace of ideas."
More than 95% of internet users use search engines to research a product or service before they make a decision to make a purchase, attend an event or support an organization. This is just one of 10 good reasons why you would want to post your news releases online. See nine more reasons...
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